“Until age 24, I was severely vitamin B12 and calcium deficient. My teeth had become translucent. Nobody had ever told my mother that teenagers undergo a massive bone growth spurt requiring significantly higher calcium intake.”
My parents were both educated government employees in Odisha—one was a dedicated teacher. They loved us and wanted the very best for us. Yet, like millions of caring Indian parents, they were forced to parent on autopilot. When my younger brother announced he would marry in a couple of years, I realized he was on track to repeat the exact same mistakes—not from lack of intelligence or love, but because these systems are simply unknown.
We call these “unknown unknowns”. People cannot search for what they don't know exists. A couple does not search for thalassaemia carrier tests before an arranged match unless a doctor tells them. An expecting mother does not know that the NT scan window permanently closes at 13 weeks and 6 days.
Presented to the Hon'ble President of India, Smt. Droupadi Murmu
Conceived from grassroots healthcare research in Odisha and presented to the Hon'ble President of India at Rashtrapati Bhavan, New Delhi. Our commitment is uncompromising: rigorous, evidence-based developmental and medical guidance for every Indian family, starting from Odisha.
Our Core Convictions
- Evidence First: Every claim must cite a primary medical or legal authority (WHO, ICMR-NIN, IAP, FOGSI, MoHFW).
- Zero Fabricated Proof: No fake doctor names, fake reviews, or made-up statistics. If our medical panel is forming, we say it plainly.
- Never Sell Out: We do not sell baby formula, sponsored medicines, or user data. Trust is our only product.
- Class 8 Reading Level: Clear, kind, and understandable to a grandmother while credible to a surgeon.
We started Jagruk Family in Bhubaneswar, Odisha, designed for families here first and built to international standards for parents everywhere.