Whole first yearStrong research

Safe sleep, every sleep
On the back, on a firm flat surface, nothing in the cot.
Why It Matters (Clinical Guidance)
- Back sleeping lowers the risk of sudden infant death.
- Never sleep with the baby on a sofa, after alcohol or near smoke.
- No pillows, bumpers or mustard-seed pillows.
Respectful Message for Elders & Family
Send on WhatsApp“Maa, the doctors say the baby should always sleep on the back, on a firm flat bed, with no pillow. It lowers the risk of sudden death in sleep.”
Primary Citation: AAP safe sleep policy 2022
Last checked: October 2026 • Medical review panel forming